The Rotary Club of Portsmouth today announced the completion of its Keep Dominica Beautiful – Do not litter campaign.  Twenty-three professionally designed signs encouraging the public to “Keep Dominica Beautiful” have been installed along the Edward O. LeBlanc Highway from Portsmouth to St. Joseph.


This major project was a collaborative effort between the Rotary Club of Portsmouth and twenty-one organizations, each of whom sponsored one or more signs.  These organizations include Archipelago Trading Ltd., Avies Villas, Beacon Insurance, Belfast Estate Ltd., Bulls Eye Pharmacy, Cabrits Dive, Crime Stoppers Dominica, Dublanc Town Council, IGA Portsmouth, Kool Air, Millenia, National Bank of Dominica, Picard Beach Cottages, Ross University, Rudolph Thomas Enterprises, Safe Haven Real Estate, Secret Bay, Springfield Trading Ltd., Stewco Construction, Sunset Bay Hotel and The Champs (GoDM Ltd).  Rotarians from the Rotary Club of Portsmouth erected the signs over a period of various weekends crossing several months.

The project was inspired by Rotarian John Sands, a professor at Ross University, who spends his early morning hours collecting garbage from the highway, between Portsmouth and St. Joseph.  Several of the above mentioned sponsors also provided funds towards Rotarian John Sands in order to make his project sustainable. Regular cleanup will be done of the portions of the highway where the signs have been erected. This will be done either by Rotarian Sands or the business or organisation that has chosen that segment of the highway.

Dominica’s newest services club: the Rotary Club of Portsmouth was formed on February 2nd 2012.  The Club’s aim, like all other Rotary Clubs, is to provide humanitarian service, to encourage high ethical standards in all vocations, and to help build goodwill and peace in the world.  In 2011 the ideas and discussions which had been going on for some time came to fruition when three members from the Rotary Club of Dominica decided to form a club in Portsmouth.  The Club looks forward to welcoming individuals as prospective members or friends of Rotary International.